As governance in Central Asia evolves beyond post-Soviet structures, effective public policy increasingly depends on clear, persuasive communication.
In a recent feature for Times Higher Education, Dr. Lisa Lim, Аssistant Professor at Nazarbayev University’s Graduate School of Public Policy, explores how future public leaders can develop essential communication skills to engage citizens, build trust, and navigate complex policy landscapes.
Drawing on her postgraduate course Communication for Public Leaderships, Dr. Lim outlines a practical framework for teaching speechwriting, op-ed composition, and media strategy. Her approach blends classical rhetorical principles with modern techniques, empowering mid-career professionals in the public and non-governmental sectors to translate complex policy into compelling public messages.
Dr. Lim argues that building a new generation of public leaders in Central Asia requires more than technical expertise. It demands the ability to craft persuasive, inclusive narratives that invite dialogue and foster democratic participation. In her words, “Great policy is meaningless if poorly communicated.”
