Обучение

все учителя

Преподаватели

Mustafa Karatas

Mustafa Karatas

Assistant professor, Graduate School of Business

Personal profile

Mustafa Karataş received his Ph.D. in Business Administration with concentration in Marketing from Koç University, Turkey. Dr. Karataş holds M.S. and B.S. degrees in Management from INSEAD and Bilkent University. Dr. Karataş’s research interests and expertise are in consumer psychology and decision making. His past and ongoing research explores consumer decisions and effectiveness of marketing communications in a variety of contexts including sustainability and green consumption, charity giving, product bundle evaluation, foreign language processing, and preference for automated/AI over human marketing agents. Dr. Karataş’s research has appeared in leading marketing and psychology journals such as Journal of Consumer Psychology and Personality and Social Psychology Bulletin. His teaching interests include Marketing Management, Marketing Research, and Consumer Behavior.

Publications

1. Karataş, Mustafa and Zeynep Gürhan-Canli (2020), “When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction,” Journal of Consumer Psychology, 30(1), 24-39.

2. Karataş, Mustafa (2020), “Making Decisions in Foreign Languages: Weaker Senses of Ownership Attenuate the Endowment Effect,” Journal of Consumer Psychology, 30(2), 296-303.

3. Karataş, Mustafa and Zeynep Gürhan-Canli (2020), “A Construal Level Account of the Impact of Religion and God on Prosociality,” Personality and Social Psychology Bulletin, 46(7), 1107-1120.

Research interests

Sustainability and social well-being (e.g., donations, recycling, green consumption)
Native versus foreign language processing
Consumer acceptance of artificial intelligence (AI)
Product bundles

Teaching

Marketing Management
Marketing Research
Consumer Behavior

Research Output

Making Decisions in Foreign Languages: Weaker Senses of Ownership Attenuate the Endowment Effect
2020, In : Journal of Consumer Psychology.

When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction
2020, In : Journal of Consumer Psychology.

A Construal Level Account of the Impact of Religion and God on Prosociality
2020, In : Personality and Social Psychology Bulletin.