I am an Assistant Professor in Marketing at Nazarbayev University Graduate School of Business. I have a PhD in Decision Sciences and Statistics at ESSEC Business School Paris. I have completed my bachelor and master’s degree cum laude at University of Cagliari where I majored in Marketing, Statistical Methods and Financial Markets. My research interests lie in the area of marketing-finance interface, big data, social media marketing and word-of-mouth.
Colicev, A., Malshe, A., Pauwels, K., O'Connor, P., 2017 In : Journal of Marketing.
Using Online Data and Network Text Analysis in HRM Research
Colicev, A., Platanou, K., Mäkelä, K., Beletskiy, A., 2017 In : Journal of Organizational Effectiveness: People and Performance.
The impact of brand actions on facebook on the consumer mind-set
Colicev, A., O’Connor, P., 2016 Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. Springer Verlag, 9844, p. 128-133
An empirical investigation of the antecedents of partnering capability
Colicev, A., De Giovanni, P., Vinzi, V., 2016 In : International Journal of Production Economics. 178, p. 144-153
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions on Social Media Influence Brand Value
Colicev, A., O'Connor, P., Esposito Vinzi, V., 2016 In : Service Science. 8, 2,