Ralitza Nikolaeva

Graduate School of Business
Associate professor
C3 6.045
+7 (717) 269-4575

Dr. Ralitza Nikolaeva holds a PhD in Management (Marketing concentration) from Purdue University’s Krannert Graduate School of Management.  She has previously taught at ISCTE – Instituto Universitario de Lisboa (Portugal), University of Wisconsin Milwaukee, Purdue University and GISMA Business School (Germany). She is a member of the Board of Trustees of the American University in Bulgaria. Her research is broadly based in the diffusion cycle of new technologies and markets and has been published in top international scholarly journals; she is also a member of the Editorial Board of Management Decision. Dr. Nikolaeva has won two case writing awards by the Direct Marketing Educational Foundation (Marketing EDGE, New York) as well as a best paper award in the strategy SIG of the European Academy of Management annual conference. She is a member of the Academy of Marketing Science and the European Academy of Management. Dr. Nikolaeva is also a co-founder and trustee of the non-profit Initiative for Social Empowerment based in London and Sofia.