Mushegh Harutyunyan has joined NU GSB in 2017 as an Assistant Professor of Marketing. Prior to that, he has obtained his Ph.D. at Washington University in St. Louis, M.A. at Indiana University–Bloomington as an Edmund Muskie fellow, and B.A. at Yerevan State University. His current research focuses on competitive strategies, market entry, pricing, distribution channels and behavioral modeling. His research has appeared in the Journal of Retailing.
Harutyunyan, M., Jiang, B., 2017 In : Journal of Retailing. 93, 3,